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Facebook and Instagram have already become paid in Europe, how will it work?

November 9, 2023
professormaurice
1,405 Comments
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In our October 18, 2023 update, we discussed the hot topic “Facebookwill become paid and credible “. On November 1, 2023, with the entry into force of the Digital Service Act (DSA) in Europe, Meta of boss Mark Zuckerberg applies the paid subscription in Europe. This measure will allow users to browse Facebook and Instagram without ads. This means that not subscribing to the paid offer is tantamount to consenting to being flooded and exposed to targeted advertising.

Who is affected?

Meta responds: “All users aged 18 and over” located within the European Union, Switzerland and the rest of the European Economic Area (Iceland, Norway, Liechenstein) each receive the choice to continue to use the two platforms for free” with personalized ads, or to subscribe for a monthly fee of 9.99 to 12.99 euros to stop seeing ads. (€9.99 per month for computer accounts, and €12.99 for smartphones)

Note that as of March 1, 2024, there will be a subscription that will cover all linked accounts in a user’s Account Center. After this date, an additional fee of €6 per month on the web and €8 per month on mobile will apply for each additional account listed in a user’s center.

Also read: FACEBOOK WILL BECOME PAID AND CREDIBLE

But why?

Meta responds: “We believe in an ad-supported Internet, which gives people access to personalized products and services regardless of their economic status… Advertising also allows small businesses to reach potential customers, grow their business and create new markets, which drives the growth of the European economy.”

Digital Service Act (DSA)

The Digital Services Act is a regulation on digital services that came into force on August 25, 2023. The regulation aims to provide better protection for European Internet users against illegal, dangerous and harmful content, by regulating the activities of major platforms.

©roman – stock.adobe.com

But in the shadow of this new subscription, there is the need to meet the regulatory imperatives posed by European legislation on personal data and targeted advertising. And for good reason, the Digital Service Act (DSA), which came into force on August 25, introduced a new set of safeguards in terms of targeted advertising, particularly targeting minors.

The regulation applies to all platforms including AliExpress, Amazon Store, AppStore, Bing, Booking, Facebook, Google Maps, Google Play, Google Search, Google Shopping, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Wikipedia, X (formerly Twitter), YouTube and Zalando, in short to all online platforms and intermediaries that offer their services (goods, content or services) on the European market: Internet Service Providers, marketplaces, cloud, social networks, etc.

Le texte sera présenté en Conseil des ministres ce mercredi.

Photo AFP

Meta had announced that it was willing to comply with the regulations. Norway had already temporarily banned the Meta group from broadcasting targeted advertising without the consent of Internet users using Facebook or Instagram from Norway.

If you’re European, how do you see this Meta measurement? Will you accept the paid offer?

This world,

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